By  on October 20, 2011

Todd Snyder is off to a good start.

The former senior vice president of men’s design for J. Crew launched his own namesake line for fall, and the initial reaction has been strong. The collection is carried in Bergdorf Goodman, which Snyder said has had 60 percent sell-through already, as well as Neiman Marcus and directional specialty stores such as Odin, Unionmade and Ron Herman.

But perhaps his biggest success is coming from Japan.

“They really understand and appreciate American sportswear,” Snyder said.

Adam et Rope Biotop, a 20-year-old specialty store in Tokyo, recently opened a pop-up shop called Todd Snyder General Store. The 300-square-foot shop carries Snyder’s collection as well as an eclectic assortment of pieces such as vintage furniture, bicycles and “other things that Todd himself loves,” said Tatsuya Takaku, the buyer who brought Snyder to Biotop. “It’s doing tremendously well,” he said. “It’s really been accepted by the Japanese consumer.”

Snyder said 30 percent of the inventory was sold in the first week. The shop is expected to remain open through the end of the year.

In addition to Biotop, Takaku purchased the collection for Barneys Japan, Ships, Hankyu and Est Nation. “It’s very wearable but still has an edge to it,” he said. “That’s refreshing.”

Snyder said that as well as his retail presence in Japan, he has also been featured in a number of key newspapers and magazines, and writes a monthly style column for the Tokyo Calendar.

Takaku said Snyder was discovered by the Japanese because of his work on J. Crew’s first men’s store, a TriBeCa boutique called the Liquor Store. “The Liquor Store is their mecca,” Snyder said. “They’ve really embraced me in a great way.”

Snyder, who also worked for Ralph Lauren and the Gap, offers a collection of tailored clothing, sportswear and furnishings that mixes British tailoring with American vintage sensibility.

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