LOS ANGELES — Tommy Hilfiger views the opening of its flagship on Robertson Boulevard Monday as not just adding another store, but as a relaunch of the brand on the West Coast.
Hilfiger last had a major store here in 2001, when it closed a 20,000-square-foot Rodeo Drive unit, its largest at the time, because of a failure to match the brand’s urban reputation with the luxury positioning of the street. But so much has changed since then: Hilfiger established itself abroad as a formidable lifestyle player, linked with Macy’s, was acquired by PVH Corp. and reignited momentum in the U.S.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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