LOS ANGELES — Tommy Hilfiger views the opening of its flagship on Robertson Boulevard Monday as not just adding another store, but as a relaunch of the brand on the West Coast.
Hilfiger last had a major store here in 2001, when it closed a 20,000-square-foot Rodeo Drive unit, its largest at the time, because of a failure to match the brand’s urban reputation with the luxury positioning of the street. But so much has changed since then: Hilfiger established itself abroad as a formidable lifestyle player, linked with Macy’s, was acquired by PVH Corp. and reignited momentum in the U.S.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)