LOS ANGELES — Tommy Hilfiger views the opening of its flagship on Robertson Boulevard Monday as not just adding another store, but as a relaunch of the brand on the West Coast.
Hilfiger last had a major store here in 2001, when it closed a 20,000-square-foot Rodeo Drive unit, its largest at the time, because of a failure to match the brand’s urban reputation with the luxury positioning of the street. But so much has changed since then: Hilfiger established itself abroad as a formidable lifestyle player, linked with Macy’s, was acquired by PVH Corp. and reignited momentum in the U.S.
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