By  on June 4, 2010

For a long time, Tony Hsieh, chief executive officer of Zappos.com Inc., the giant shoe and apparel Web site, was driven to make money.

A lemonade stand, selling greeting cards, garage sales, a newspaper route, re-creating photos on buttons and selling them — he did it all as a kid. He even tried to grow a worm farm by pouring eggs on it to fuel reproduction. The worms either drowned or got eaten by birds.

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