TOKYO — London’s favorite fashion mecca, Topshop, is expanding in Japan.
The chain will open its second store in Tokyo on Sept. 16, the company said Monday. The 10,000-square-foot flagship will join the brand’s three existing stores in Japan — in Tokyo’s Harajuku district, Yokohama and Sapporo.
The new Tokyo store, which will be located in the lively shopping district of Shinjuku, will act as the company’s Japan flagship. The Topshop/Topman will feature women’s wear, men’s wear, cosmetics, a shoe lounge and personal shopping suites.
Modeled after Topshop’s flagships in London and New York, the Shinjuku store will aim to have a more exclusive, premium atmosphere than that of other branches in Japan, the company said.
The second floor shoe lounge will be decorated with chandeliers and gilded bronze mirrors. The Shinjuku location will also mark the introduction of the company’s personal-shopping services to Japanese consumers. The service, which is free of charge, allows customers to relax with sweets and drinks while a personal shopper puts together a selection of items chosen specifically for them.
The company is also planning a range of exclusive items for the store’s opening.
The Topman floor will showcase a new project called Japan Collaboration, which will aim to introduce up-and-coming Tokyo men’s wear designers such as Heath, Ambush and Roc Star to customers not only in Japan but also in London and New York.
In addition to shopping space, the store will include a permanent DJ booth, and Topshop plans to invite DJs and rock bands to perform for intimate in-store events.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast