TOKYO — London’s favorite fashion mecca, Topshop, is expanding in Japan.
The chain will open its second store in Tokyo on Sept. 16, the company said Monday. The 10,000-square-foot flagship will join the brand’s three existing stores in Japan — in Tokyo’s Harajuku district, Yokohama and Sapporo.
The new Tokyo store, which will be located in the lively shopping district of Shinjuku, will act as the company’s Japan flagship. The Topshop/Topman will feature women’s wear, men’s wear, cosmetics, a shoe lounge and personal shopping suites.
Modeled after Topshop’s flagships in London and New York, the Shinjuku store will aim to have a more exclusive, premium atmosphere than that of other branches in Japan, the company said.
The second floor shoe lounge will be decorated with chandeliers and gilded bronze mirrors. The Shinjuku location will also mark the introduction of the company’s personal-shopping services to Japanese consumers. The service, which is free of charge, allows customers to relax with sweets and drinks while a personal shopper puts together a selection of items chosen specifically for them.
The company is also planning a range of exclusive items for the store’s opening.
The Topman floor will showcase a new project called Japan Collaboration, which will aim to introduce up-and-coming Tokyo men’s wear designers such as Heath, Ambush and Roc Star to customers not only in Japan but also in London and New York.
In addition to shopping space, the store will include a permanent DJ booth, and Topshop plans to invite DJs and rock bands to perform for intimate in-store events.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)
On the list of emerging designers to watch at London Fashion Week is @nabilnayal. The Syrian-Born and raised designer – who is known for his sculptural and dramatic designs with an Elizabethan era aesthetic – said he designs for a woman who is not afraid to challenge conventions. To see which other up-and-coming talents are joining the schedule this season, head to WWD.com. #wwdfashion #lfw (📷: @gomezdevillaboa)