The brand’s parent, Arcadia Group Ltd., has inked a deal with ShangPin.com, the online multibrand retailer of designer and contemporary fashion in China, to sell the Topshop and Miss Selfridge brands on the site as of September.
“We decided to partner with ShangPin in China because they demonstrated to us their capacity to operate brands and to understand marketing and brand building,” said Arcadia owner Sir Philip Green. “As we continue to grow our global expansion, this will be a step forward using the power of China’s online reach, and therefore selling into one of the world’s most exciting consumer markets.”
David Zhao, founder and chief executive officer of ShangPin, said China’s new fashion consumers are in their 20s and 30s and moving away from big logos “to being fashion forward and wanting to express their individuality through mixing and matching styles and brands.”
He said he is confident that Topshop and Miss Selfridge will do well in the region. “We plan to deliver the most current fashion trends into 400 cities across China to dress a new generation of fashion lovers,” he said.
Additionally, in September ShangPin plans to unveil a styling and social marketing platform on its Web site.
M. Claire Chung, the company’s vice president of international business development, said: “We plan to style up to 1,000 looks per month using all brands. These looks can then be shared across all Chinese social media including Weibo, WeChat and QQ. With Topshop and Miss Selfridge, we will be able to show the customer how to mix and match the styles alongside designer brands.”
Chung said a mobile app was launched last year, and 40 percent of sales are transacted on mobile: “This is the digitally savvy new generation all brands must target for their next 20 years of growth along with the rise of the ‘fashion aware’ middle class in China. It is an exciting moment for fashion in China.”
Zhao founded ShangPin in 2010 as a flash-sale site. Today, it sells in-season contemporary and designer brands at full price, although there is also a flash-sale component. Last year, the site partnered with the Council of Fashion Designers of America to promote U.S. designers in the Chinese media and to the ShangPin customer base.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye