Topshop is applying its fast-fashion prowess to beauty with the introduction of two cosmetics ranges, a core line and an in-and-out seasonal trend collection.
In May, the full lineup is slated to launch in Topshop’s top 30 doors, including its U.S. outpost, and on the retailer’s Web site. Topshop’s London flagship will have the most spacious display, carving out 400 square feet for the cosmetics lines, said Mary Homer, Topshop managing director. All doors will carry the lip and nail products. Topshop has about 300 doors and 140 franchise locations, globally.
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