Topshop owner Sir Philip Green is heading to the American West.
Green is set to open the first Topshop and Topman store in Las Vegas next month, and will today reveal plans to open his first Los Angeles store at The Grove shopping center. The 25,000-square-foot L.A. store is set to open in February 2013.
“We were looking everywhere, at a lot of isolated sites, but we developed a relationship with Rick Caruso and he stuck with us — he could have had a lot of other brands in there, and he wanted us,” said Green. “We talked to other tenants who are happy, and there’s easy access and good foot traffic.”
Topshop and Topman will take over the space occupied for the past 10 years by Banana Republic, which will move to another, smaller location at The Grove. The Los Angeles unit will be the fourth Topshop location in the U.S., after New York, Chicago and Las Vegas — a 22,000-square-foot store that is set to open on March 8 at Fashion Show Mall.
Green said the Los Angeles store’s design has to be finalized, but he wants each new Topshop to be “fresh, individual and different in each city.”
Wooing Topshop to The Grove represents a major coup for Caruso Affiliated. In an interview in Los Angeles, president and chief executive officer Caruso told WWD that discussions with Green took place over two years before Topshop settled on the space at a prominent corner of the lifestyle shopping center.
“The key thing for us is we wanted a full complement of Topshop. We didn’t want them to have a smaller space where they would have to edit down, and where they wouldn’t be able to do men’s, which is very important,” Caruso said.
“It is going to even expand our trade area. It is going to be the only Topshop in the L.A. region, probably for a long time,” said Caruso, who acknowledged he’d eventually like Topshop to open at The Americana at Brand, his property in Glendale, Calif., as well.
Caruso said he’s confident the store at The Grove would be one of Topshop’s best-performing units, if not the best. He noted Nordstrom and The Cheesecake Factory have their top locations at The Grove, and that The Grove’s annual sales per square foot are running about $1,400, which puts it among the top-five shopping centers in the U.S. in terms of sales.
If sales per square foot continue in that vein, Topshop should generate at least $35 million annually at The Grove. Asked to comment on that projection, Green simply said: “From his mouth to God’s ears.”
Caruso said Topshop Los Angeles will be helped by less fast-fashion competition than in New York. In Los Angeles, Zara and Forever 21 have substantial presences, but Uniqlo has yet to set up shop. Caruso said that in Los Angeles, “You have a lot of different retailers, but in that category, it is really not that crowded. I think they are going to have huge success. If I didn’t feel that way, I wouldn’t do it. We don’t need it. The Grove is successful on its own.”
Green said he’s looking forward to using Las Vegas as a “base” to develop the business in Los Angeles. “We’ll use the time between the two openings to learn. I’m thinking of doing some pop-ups and house parties in L.A. before the opening, and taking some L.A. stylists to the Las Vegas store. There will be a big ‘learn’ in those months,” he said, adding that Topshop should play well in both cities.
“I like L.A. It’s a good combination of business and pleasure, and I like the laid-back lifestyle. And I think Vegas is our customer. There are a hell of a lot of young people in and out of the city — and lots of parties going on,” he said.
Asked about what he’s learned so far about the U.S. market, Green said: “A trend is a trend is a trend. A mix of clicks and bricks feels right for us. New York is trading well and we’re building the online business there, too. We need another three months in Chicago before we can make any judgments. Each time we open a store we learn something new, but we do know what we stand for: We’re first to market, we’re about trends and people don’t need us for basics. And we’ve got to be fresh and on our game.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion