This past May, Total Beauty Media Group entered the beauty-sampling fray. Its latest initiative is a partnership with HSN to create Total Beauty Collection for HSN. The cobranded program will include deluxe-size samples of select beauty brands featured on HSN. The sampler will include brands like Boscia, Lorac, Amika and Carol’s Daughter and will retail for $19.95. On Sept. 27, the shopping network will host 24 hours of beauty so consumers can view the collection and hear about the individual products from Total Beauty experts.
“Total Beauty is an unbiased beauty authority, so consumers can buy with confidence,” said Ethelbert Williams, head of marketing at Total Beauty. “This gives consumers the opportunity to buy into something before they have to commit.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"