By  on May 7, 2012

LOS ANGELES — Total Beauty Media Group is the latest to enter the beauty-sampling fray.

Starting today, the company, which operates a variety of beauty and lifestyle-oriented Web sites, including totalbeauty.com, beautyriot.com and limelife.com, is offering Total Beauty Collection boxes of four to six deluxe beauty samples for $15. In a crowded field of monthly beauty sampling services, led by Birchbox, but more recently crowded by the likes of Beauty Army, Beautybar.com’s Sample Society, Sindulge, Beauty Army, MyGlam and Goodebox, Total Beauty founder and chief executive officer Emrah Kovacoglu believes Total Beauty Collection will cut through the din with its reach — Total Beauty Media Group’s online properties have garnered 160 million visits annually — and its industry experience.

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