To say there’s been pressure on Pookie and Louisa Burch to open their first Trademark store would be an understatement. It goes with the territory when your father is Chris Burch and your stepmother is Tory Burch. A preview of the store, opening today at 95 Grand Street in New York, showed the apple doesn’t fall far from the tree. Even with HVAC and construction crews putting the final touches on the 2,500-square-foot space in SoHo, it was obvious the store bears the distinctive design and savvy merchandising that have become Burch signatures, whether at C. Wonder or Tory.
Working with the Swedish design firm Bozarthfornell, Pookie and Louisa created an aesthetic that reflects the label’s sporty, American ethos, to which color is key. The centerpiece of the two-story space with a mezzanine is a curving, cream-colored plaster staircase.
“The staircase was very exciting,” said Pookie. “We wanted it to feel very fluid from top to bottom, and we wanted this round, curved soft edge. But I would say the learning experience is that, when you choose a store that has a staircase, it’s a whole occasion with codes and legal issues.”
The floor is blue-tinted poured concrete with brass accents, and, throughout, bird’s-eye maple lines the walls and accordion-style dressing-room doors. Scrimshaw baskets from Nantucket and abstract paintings done by the Burches’ grandfather, Chick Cole, give the space a personal touch.
The Trademark store opens with the label’s fall collection — clothes, shoes, bags, jewelry, men’s wear — the first available through a brick-and-mortar operation. When the brand launched roughly a year ago, the Burches sold through their own e-commerce platform.
“Having that launch first was really helpful because we learned about who our customer is,” said Pookie, with Louisa adding: “We have a lot of repeat customers and an older customer, too. We didn’t know how [that group] would react.”
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
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Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
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For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye