By  on September 3, 2014

To say there’s been pressure on Pookie and Louisa Burch to open their first Trademark store would be an understatement. It goes with the territory when your father is Chris Burch and your stepmother is Tory Burch. A preview of the store, opening today at 95 Grand Street in New York, showed the apple doesn’t fall far from the tree. Even with HVAC and construction crews putting the final touches on the 2,500-square-foot space in SoHo, it was obvious the store bears the distinctive design and savvy merchandising that have become Burch signatures, whether at C. Wonder or Tory.

Working with the Swedish design firm Bozarthfornell, Pookie and Louisa created an aesthetic that reflects the label’s sporty, American ethos, to which color is key. The centerpiece of the two-story space with a mezzanine is a curving, cream-colored plaster staircase.

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