Trinity Place Department Store has opened its first U.S. store at 61 Broadway in downtown New York City.
The retailer, whose parent company, LeBunnys Inc., operates 82 LeBunny Bleu stores around the world, mainly in Europe and Asia, has leased 26,000 square feet and three floors for what it is calling its flagship in the U.S. It sells women’s, men’s and children’s apparel, accessories and footwear. The main floor women’s department opened last week and the men’s and children’s wear floors are expected to open in November, according to Marian Rebro, chief executive officer.
The store offers a range of merchandise from American, European and Australian brands and includes everything from dresses and blouses to jeans, outerwear, underwear, bags and shoes. Brands include Veneno en la Piel, Goldie London, Miss Patina, Sylvia Lee, Trollied Dolly, Neoclassics, Pact Apparel, Rock’n Royalty, Burkinabe Couture, Matatraders, Thursday Friday, Insight51, Jones and Jones, Sugarhill Boutique, Leather Satchel, LeBunny Bleu, Ohmylove and others. Many of these brands are exclusive to the U.S. market, Rebro said.
He said the company opted to open downtown because it believes the area has long-term potential. “We were able to find a fairly nice-sized space,” he said, adding: “We see the area changing from five days a week to 24-7.” He pointed to the new World Trade Center development, new apartments opening in Battery Park City and the addition of space to the Century 21 store as some of the reasons he inked a 12-year lease for the site. At this time, there are no plans to open other stores in the States, Rebro said.
The property is owned by Broad Street Development, which was represented by Daniel Blanco, David Israni and Ramona Huegel. The tenant reps were Thomas Kaufman and Rory Murphy of Cushman & Wakefield.
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Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
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