LOS ANGELES — Premium denim giant True Religion Apparel’s push into direct retail will include a branded store in San Francisco’s Union Square shopping district, expected to open in late March of next year.
Located in the Westfield San Francisco Centre, the planned 1,146-square-foot store will be the 19th branded boutique for the Vernon, Calif.–based company, which is aiming to grow its direct retail segment to 45 percent of its overall business. “When you show your brand to the marketplace [retailers], they pick and choose one or two styles, and a T-shirt if they’re in the mood. [With branded stores], we’re able to portray the entire brand image,” said True Religion CEO Jeffrey Lubell.
Since it launched its first branded store in Manhattan Beach, Calif., in 2005, the company has expanded to 10 U.S. doors in California, New York, Illinois, Texas and Florida. Five additional doors are expected to open by year’s end: two in Las Vegas and one each in Dallas, Atlanta and Corte Madera, Calif. A Las Vegas outlet is also planned for early 2008.
The San Francisco store will be located near Banana Republic, Metropark, Lucky Brand Jeans and Hollister in the San Francisco Centre. Similar to other True Religion store interiors, the space will feature a signature jeans bar, Asian-inspired accents, and wood-paneled walls and floors. “We’re using stone and natural product, nothing artificial,” Lubell said. “I don’t use Formica.”
The product mix will be approximately 60 percent premium denim and 40 percent knitwear-oriented sportswear.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia