LONDON — Twenty8Twelve London’s e-commerce site has gone live, selling the brand’s full collection and shipping to the U.K. and Europe. A U.S. e-commerce launch is expected early this year.
“This is a way for us to satisfy our global audience,” said Nish Soneji, managing director for the brand, whose co-creative directors were most recently Sienna and Savannah Miller. “To me, at this stage, it’s about traffic, not sales. Traffic will tell us about the appeal of the brand.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)