By  on January 25, 2013

LONDON — Twenty8Twelve London’s e-commerce site has gone live, selling the brand’s full collection and shipping to the U.K. and Europe. A U.S. e-commerce launch is expected early this year.

“This is a way for us to satisfy our global audience,” said Nish Soneji, managing director for the brand, whose co-creative directors were most recently Sienna and Savannah Miller. “To me, at this stage, it’s about traffic, not sales. Traffic will tell us about the appeal of the brand.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus