By  on January 15, 2009

When images of hip, young couples with the tag line “The Kooples. Nicolas and Honorine, a couple for eight months,” began appearing across Paris, even those fashionistas usually in the know were kept guessing.

“They didn’t know if it was an online dating site, a fashion label or a band,” says Alexandre Elicha, 33, who cofounded The Kooples with his brothers, Laurent, 32, and Raphaël, 22.

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