By  on October 4, 2012

Ulta Beauty wants to give aspiring models a dose of reality.

The beauty retailer will provide the grand prize on the upcoming reality TV show “The Face,” where models will compete to be the face of Ulta’s fall and holiday 2013 national ad campaigns. Throughout the series, hosted by photographer Nigel Barker, Naomi Campbell, Karolina Kurkova and Coco Rocha will coach 24 up-and-coming models, who will be split into three teams.

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