The BHV department store on Paris’ buzzing Rue de Rivoli is well known for its vast DIY section, where a home-remodeling enthusiast can find anything from intricate plumbing gimmicks to hammer drills and be professionally advised by a highly knowledgeable staff. But it is certainly not reputed to be your one-stop shop for makeup. So when the slightly dusty department store announced it had upped the glamour factor of its formerly uninviting beauty department, I rejoiced. Strategically well situated on the southern border of the swinging Marais district, it has the potential to be a valuable time saver, and I was eager to give it a try. I didn’t want to just go and take a look, though, so I thought the best way to test the new department would be with a proper mission in mind. I decided mine would be to find an efficient concealer that annihilates dark circles, or “anti-cernes” as the French say. I deemed this quest less banal than say, finding the right lipstick color, which I admit can be tricky, but really is just a matter of taste and doesn’t require much expertise on the part of the sales staff.
It should be noted here that I am a difficult and exigent customer. I know what suits me and I tend to pay more attention to the list of ingredients than an item’s catchy tag line. It’s difficult to sell me a product that is not a finely tuned match with my skin’s tricky nature—extra pale, thin and somewhat reactive.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)