By  on August 9, 2013

The BHV department store on Paris’ buzzing Rue de Rivoli is well known for its vast DIY section, where a home-remodeling enthusiast can find anything from intricate plumbing gimmicks to hammer drills and be professionally advised by a highly knowledgeable staff. But it is certainly not reputed to be your one-stop shop for makeup. So when the slightly dusty department store announced it had upped the glamour factor of its formerly uninviting beauty department, I rejoiced. Strategically well situated on the southern border of the swinging Marais district, it has the potential to be a valuable time saver, and I was eager to give it a try. I didn’t want to just go and take a look, though, so I thought the best way to test the new department would be with a proper mission in mind. I decided mine would be to find an efficient concealer that annihilates dark circles, or “anti-cernes” as the French say. I deemed this quest less banal than say, finding the right lipstick color, which I admit can be tricky, but really is just a matter of taste and doesn’t require much expertise on the part of the sales staff.

It should be noted here that I am a difficult and exigent customer. I know what suits me and I tend to pay more attention to the list of ingredients than an item’s catchy tag line. It’s difficult to sell me a product
that is not a finely tuned match with my skin’s tricky nature—extra pale, thin and somewhat reactive.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus