By  on December 13, 2013

In a stand-up routine, comic Zach Galifianakis gets laughs at Costco’s expense. “I was leaving Costco today and thinking to myself, I hope I have seven years of dandruff,” he deadpans. The joke is funny because it rings so true. Costco Wholesale is a place for big things: big merch, big bargains, big stores (they run up to 205,000 square feet) and big business. Costco’s net sales were close to $103 billion in the year ended Sept. 1, and it consistently ranks as one of the largest retailers in the country.

California is home to some 120 Costco stores, about one-third of the total in the U.S. and Puerto Rico, and over 100 more than there are in New York. Perhaps the imbalance is why Costco can get short shrift in media coverage out of New York, although the situation is partially because Costco makes no press-relations efforts. Once when I mentioned possibly writing about the chain to a New York editor, the editor belittlingly compared it to the likes of a 99 Cents Only Store.

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