By  on September 6, 2013

A recent trip to the new Marc Jacobs Beauty store at 385 Bleecker Street was not my first. I had been there many times when it was the accessories store. In fact, I am more familiar with the enclave of Marc Jacobs stores in the West Village and its ongoing shuffle than the average shopper. Full disclosure: During my eight years in the fashion features department at WWD, I have covered Marc Jacobs extensively, including one assignment that required me to shadow the employees at the Marc by Marc Jacobs store for a day. Attending his fashion shows are a highlight of my job, going to in-person previews of his collections, a privilege.

In other words, fashion-wise I’m a fan, a true believer both professionally and personally. By that measure it stands to reason that I would feel a similar attraction to his beauty line. Except that I know virtually nothing about makeup. My regimen is as minimal as it is amateur, for the most part limited to three cream-based Nars products that I smear around and hope for the best. That, by the way, has no bearing on my capacity for buying beauty products, as I am woefully defenseless against the high-pressure art of department-store beauty sales. Unless I absolutely hate a product, my rate of purchase is directly proportional to the amount that touches my skin. That is the story of how I went to Barneys to return a pair of pants from The Row that were on sale and I still couldn’t afford, stopped on the beauty floor on my way out and left with three Chanel products that totaled as much as the pants.

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