I have been to the Walgreens on the corner of Sunset Boulevard and Vine Street in Hollywood twice. Once to behave like a “normal” shopper to assess the store for this story and another time for its opening party last December, where an unusual cadre of celebrities gathered to partake of the sushi that was being passed around to demonstrate just how different this Walgreens is from ordinary drugstores. But I have been to the site of the Walgreens on many, many occasions. Before it was a Walgreens, it was a Borders, and for a very brief period, I lived in the Sunset + Vine apartments above that Borders. If I’m being candid, I was the least-cool resident of the complex. I lasted less than a year before jumping ship to a leafy neighborhood in family-friendly Culver City.
When I initially thought about Walgreens with a Look Boutique, its upscale beauty concept, I figured it wouldn’t fit in either. The only other Look Boutique I had visited in California was at a store in Los Gatos, Calif., a tony Silicon Valley community filled with those who have discretionary income to burn on the likes of La Roche-Posay and Kinerase. While Hollywood isn’t for paupers—rents at Sunset + Vine rise above $2,000 a month—its household incomes don’t compare to the $210,000-plus in Los Gatos.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)