By  on April 3, 2014

NEW YORK — Space Ninety 8 represents what Urban Outfitters creatives would do if they were less constrained by corporate guidelines and space limitations. With 37,000 square feet on four levels and a directive from chief executive officer Richard Hayne to come up with new ideas, the barriers in some ways were lifted.

“Dick Hayne has pushed us to make the brick-and-mortar experience more exciting and challenged us,” said John Hauser, chief officer of brand experience. “Seventy people from our creative team came up [to Brooklyn] for the project.”

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