NEW YORK — Space Ninety 8 represents what Urban Outfitters creatives would do if they were less constrained by corporate guidelines and space limitations. With 37,000 square feet on four levels and a directive from chief executive officer Richard Hayne to come up with new ideas, the barriers in some ways were lifted.
“Dick Hayne has pushed us to make the brick-and-mortar experience more exciting and challenged us,” said John Hauser, chief officer of brand experience. “Seventy people from our creative team came up [to Brooklyn] for the project.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"