NEW YORK — Valentino merchandise is now just a mouse click away.
Today, Valentino.com is scheduled to go live with e-commerce. The U.S. division of the Rome-based fashion house has partnered with Neiman Marcus Direct on the e-commerce venture, which is only available to the U.S. and Canada. This will be Neiman's ninth vendor e-commerce venture of this nature. The luxury retail group has similar partnerships with David Yurman, Salvatore Ferragamo, Baccarat, Elie Tahari, St. John and Zegna. This week, it is also launching similar e-commerce features for Michael Kors and Juicy Couture.
"E-commerce is one of the easiest ways to make Valentino accessible," said Graziano de Boni, president and chief executive officer of Valentino North America. "It's a way to communicate with the consumers."
The Valentino Web site, which was launched in 2004, used to feature only information on the Valentino Fashion Group, its various collections and current ad campaigns. As of today, it sells pieces from the fall 2006 ready-to-wear, Valentino Roma and Valentino R.E.D. collections, as well as sunglasses, handbags, shoes and fragrances.
Among the items available from the fall Valentino collection are a black knee-length dress for $2,480; a black and white tuxedo jacket and skirt for $3,990; a nautical skirt for $1,140; a Basquiat printed dress for $5,490, and a black and white strapless gown for $9,990. In accessories, the mix includes a pony hair leopard print and pink leather handbag for $2,150, a camel leather boot for $1,390 and brown leather pumps for $550.
"The luxury customer has become a very informed, active e-commerce spender," said Brendan Hoffman, president and ceo of Neiman Marcus Direct. "We see that, with these brands, people go on the Web sites, and they're expecting to shop. We're partnering with the brands to enable the customer to not be disappointed and to be able to have access to the merchandise wherever they live."
Valentino is expected to leverage Neiman Marcus Direct's expertise, merchandising ability and customer service in the online luxury business. Neiman Marcus Direct will fulfill the Valentino orders.
Hoffman and de Boni declined to give sales projections for the site. "It's a new channel of distribution, a new way of doing business for us," de Boni said. "It's important to be in this channel of distribution, more than how much we will make here."
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye