NEW YORK — The minute a hot new shade breaks in the prestige market, Chris Chon, president of Mirage Cosmetics, is busy getting it out to the mass market.

That speed to market has helped Mirage’s Sinful brand grow sales 38 percent to $15.4 million in drugstores for the 52-week period ended Feb. 21, compared to the prior-year period, according to SymphonyIRI Group. That success has surpassed majors, such as Maybelline and L’Oréal, and puts the brand in a virtual deadlock with number-two player Revlon.

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