By  on May 20, 2013

Value fashion brand F&F plans to roll out more than 50 new franchise stores over the next five years, breaking into new markets across the Middle East and in Armenia, Azerbaijan, Georgia and Kazakhstan.

The brand is currently carried in a dozen countries — with stand-alone doors in Poland and the Czech Republic and 15 franchise stores in Saudi Arabia. In the U.K., it is sold exclusively at Tesco, where its sales rose 9 percent last year to more than 1 billion euros, or $1.52 billion at current exchange.

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