By  on May 1, 2012

SHANGHAI — Value Retail plc has set itself an ambitious target: It wants its upcoming Suzhou outpost to be the number-one designer outlet mall in China.

“In Europe, we’ve always been number one in terms of productivity per square foot. We’re hoping that Suzhou will be the same, too,” said Desiree Bollier, chief executive officer of British-based Value Retail. She had come to China to sign up tenants for Suzhou Village, the latest property under Value Retail’s Chic Outlet Shopping umbrella of outlet malls.

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