By  on April 26, 2012

LOS ANGELES — Crafters have Etsy; resellers have eBay; boutiques have Farfetch.com, and fashion brands will soon have Vaniti.

Launching in May, the new online marketplace is designed to be a comprehensive shopping destination for upscale and emerging brands that will sell merchandise and convey their points of view through their own virtual storefronts. It’s free for brands to join and around 200 have already done so, encompassing men’s, women’s, children’s, shoes, accessories and home, including Gypsy 05, Babakul, Botkier, Sandast, Dita Eyewear, Piper Gore and Jewelry by Nola.

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