By  on May 30, 2013

Luxury indie brand vBeauté is shifting gears from the high-end bridge channel to masstige via a new partnership beginning Saturday with Walgreen Co.

Under the agreement, vBeauté will initially expand into 11 Look Boutiques either in a Duane Reade or Walgreens: eight Duane Reade boutiques in New York City, one Walgreens boutique in Los Angeles and two Walgreens boutiques in Miami. The line will be expanded to other Look boutiques as more are opened.

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