In a market saturated by flash sites selling discounted designer goods, the challenge of differentiation is paramount. And that has been a challenge even for established players like Vente-Privee, admitted Robin Domeniconi, vice president of marketing at Vente-Privee USA.
Founded in 2001, Vente-Privee is a French site that sells in eight countries and rakes in $1.5 billion in sales a year. Last June, the company entered into a joint venture with American Express to launch in the U.S., but even with its extensive history, Domeniconi said the endeavor wasn’t easy.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)