In a market saturated by flash sites selling discounted designer goods, the challenge of differentiation is paramount. And that has been a challenge even for established players like Vente-Privee, admitted Robin Domeniconi, vice president of marketing at Vente-Privee USA.
Founded in 2001, Vente-Privee is a French site that sells in eight countries and rakes in $1.5 billion in sales a year. Last June, the company entered into a joint venture with American Express to launch in the U.S., but even with its extensive history, Domeniconi said the endeavor wasn’t easy.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)