By  on February 14, 2013

In a market saturated by flash sites selling discounted designer goods, the challenge of differentiation is paramount. And that has been a challenge even for established players like Vente-Privee, admitted Robin Domeniconi, vice president of marketing at Vente-Privee USA.

Founded in 2001, Vente-Privee is a French site that sells in eight countries and rakes in $1.5 billion in sales a year. Last June, the company entered into a joint venture with American Express to launch in the U.S., but even with its extensive history, Domeniconi said the endeavor wasn’t easy.

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