By  on July 29, 2014

LONDON — Designer resale site Vestiaire Collective has undertaken a study highlighting counterfeit purchases in the online marketplace that lays bare the numbers of women who have been duped into purchasing fake items thinking they were buying genuine ones.

According to the report, 61 percent of female online-marketplace shoppers have been misled into purchasing counterfeit designer goods, or knew at least one person who had accidentally bought a fake designer item through the Internet. Furthermore, 66 percent of women admitted they did not possess the knowledge to tell the difference between a counterfeit product and a genuine item.

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The report shows that in 2013 more than 39 million people shopped online in Britain. The study reveals that about 35 percent of female online shoppers who purchased items from resale Web sites said they were unaware they had purchased at least one counterfeit designer item, while 18 percent of respondents were not sure of the validity of some of the items they bought. Some 21 percent assumed they did not make any counterfeit purchases.

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