MILAN — Via Gesù is increasingly coming onto the scene as Milan’s most exclusive men’s wear retail hub, with a large number of top labels planting their flag on the street.
A few steps away from tony shopping street Via Montenapoleone, Via Gesù has long been home to Gianni Versace’s palazzo and, since 1993, to the five-star Four Seasons Hotel in a former 15th-century convent — whose affluent and dapper guests may be seen as potential customers for men’s wear fashion brands.
Brioni will officially inaugurate its sprawling flagship on Saturday on the street, which already counts boutiques by such brands as Kiton, Zilli, Doriani cashmere, Tincati and Barba Napoli; exclusive footwear labels Silvano Lattanzi and Barrett, and tailor Tindaro De Luca, as well as Uman’s atelier. Doucal’s will also officially open on Via Gesù on Monday, with a store concept by Florentine architect Paolo Giachi marked by warm Boston brick red walls juxtaposed with the pale wood and stone of the pavement, in a cocoonlike space, where the exclusive handmade footwear is displayed among vintage blue velvet armchairs, an antique framed mirror and a brass-enameled chandelier.
“The attention to men’s wear has grown tremendously,” said Umberto Angeloni, chairman, chief executive officer and majority shareholder of Raffaele Caruso SpA, who has plans to open a Caruso unit in Milan on Via Gesù in January. “Milan has always been the world capital of men’s fashion and for this reason it deserves a dedicated location,” Angeloni added, defining the street as a “meeting point where the most evolved, high-end fashion brands are present: designer brands, labels, multibrands, tailors...” The executive said he would like to dub Via Gesù “the street of men’s style.” This could be “a denomination to use in promotional material of all brands housed there, an address not to be missed for curious men who enjoy dressing up.”
Kiton unveiled its newly acquired 47,000-square-foot palazzo in January on Milan’s Via Pontaccio, which had housed the Gianfranco Ferré label for 14 years and where the Naples-based firm plans to open a boutique. However, ceo Antonio De Matteis said the existing unit on Via Gesù, renovated and expanded two years ago, will not close and will actually “always remain a point of reference. Kiton has from the first moment believed in that street.” The Via Gesù store was Kiton’s first in the world and opened in September 2001. De Matteis said Via Gesù perfectly fits the Kiton customer. “It’s close to the center but it is more reserved, so that our customer feels more at ease in buying on Via Gesù.”
Stefano Ricci is also expected to open a store on the street next year and, according to sources, Rubinacci is eyeing this prime location.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)