NEW YORK — Via Spiga has returned to retailing with a SoHo store marked by a light merchandising touch and an al fresco-style interior.
There’s also an air of familiarity. The two main walls of the 2,600-square-foot shop simulate 10 storefronts and evoke window shopping along the Via della Spiga in Milan. Each tells a different merchandise story. Trappings of an Italian piazza — a working fountain in the center of the floor, cool stone tiles, and an oversize image of the store’s namesake street on the rear wall — add to the effect.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)