By  on November 20, 2008

NEW YORK — Via Spiga has returned to retailing with a SoHo store marked by a light merchandising touch and an al fresco-style interior.

There’s also an air of familiarity. The two main walls of the 2,600-square-foot shop simulate 10 storefronts and evoke window shopping along the Via della Spiga in Milan. Each tells a different merchandise story. Trappings of an Italian piazza — a working fountain in the center of the floor, cool stone tiles, and an oversize image of the store’s namesake street on the rear wall — add to the effect.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus