NEW YORK — Via Spiga has returned to retailing with a SoHo store marked by a light merchandising touch and an al fresco-style interior.
There’s also an air of familiarity. The two main walls of the 2,600-square-foot shop simulate 10 storefronts and evoke window shopping along the Via della Spiga in Milan. Each tells a different merchandise story. Trappings of an Italian piazza — a working fountain in the center of the floor, cool stone tiles, and an oversize image of the store’s namesake street on the rear wall — add to the effect.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"