By  on February 28, 2014

PARIS — Good luck keeping Victoria Beckham off the selling floor — and out of the fitting rooms — when she parachutes in for a store event.

“I just can’t help myself,” the English designer confessed on Friday in Paris, where Printemps christened a 430-square-foot shop-in-shop for her signature brand in the middle of fashion week here. “I always have to be very hands on because I have a very strong opinion of what I want.

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