NEW YORK — Ian and Shep Murray are bringing Martha’s Vineyard to Memphis. The duo behind the highly popular Vineyard Vines sportswear label has partnered with the Levy family, owners of Memphis’s renowned specialty retailer Oak Hall, to open a new 6,000-square-foot Vineyard Vines by Oak Hall store in January—the first of its kind South of the Mason-Dixon line.
“Oak Hall is a great store and the Levy family has been doing an exceptional business with us for many years,” said Vineyard Vines CEO and cofounder Ian Murray. “They are doing so well with our product and our line has gotten so extensive that it’s really hard to give it the space and attention it needs without having its own store.”
Oak Hall owner and president Bill Levy, who initially approached the pair and invited them down to Memphis to discuss partnering up last spring, agreed. “For the last three years Vineyard Vines has been the fasting-growing line in our store,” said Levy, who carried Vineyard Vines at his store when it was a small neckwear line and far from the full-blown accessories and furnishings line it is today.
Vineyard Vines’ growth has been exponential. The company, which was founded on a small line of colorful, offbeat ties back in 1998, has expanded into a $60 million venture that now includes a full range of sportswear for men, women and children. Its popularity transcends generations, and its universal appeal shows no signs of slowing down.
The Vineyard Vines by Oak Hall store will most likely add fuel to the growing brand’s fire. Located in the Regalia Center in East Memphis, the new store will showcase the complete Vineyard Vines collection—including men’s, women’s and children’s—and will operate as a 50-50 partnership. The Levy family will use their retail expertise to oversee operations, while Shep and Ian will assume responsibility for the creative aspect of the boutique, including the look, feel and branding of the space. The Levys will hire all staff, although Vineyard Vines by Oak Hall employees will travel to the company’s Stamford, Conn., headquarters for training.
The retail collaboration marks the third of its kind for the Connecticut natives, who opened a Greenwich flagship store with the Mitchell family—owners of the luxury stores Mitchells, Marshs and Richards—last year, and it will not be the last.
“We are planning to open more stores in other parts of the country, but at a comfortable pace,” said Ian.
The pair also maintains partnerships with Massachusetts specialty shops Murray’s Toggery and Puritan Clothing Co. to operate freestanding stores in Nantucket and Cape Cod, respectively. And the formula has been highly successful. “We like working with partners, and it’s incredible for us that these old-school family businesses gravitate toward our brand,” said Ian. Although declining to divulge any geographic locations or possible partners, Murray did confirm that Vineyard Vines is currently in discussions for future retail projects.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)