By  on February 12, 2010

Misha Anderson has an eye for the real deal. She can spot a vintage coat or genuine cowboy boots, like the kind sold at PFI in Missouri, from a block’s distance. “They’re authentic. That’s what I like,” says Anderson, co-owner of the salon-apothecary Woodley & Bunny in Williamsburg, eyeing the worn boots on a passerby. For Anderson, trendspotting is a global pursuit, as she scouts for little-known lines to retail and, in some cases, to distribute. “I love to find holes in the market,” says Anderson, who fills her shop with Honoré des Prés’ organic fragrances from France, Taer Icelandic skin care and the Swedish hair care line, Sachajuan. The assortment, like Anderson—who practices kung fu and is a former music director at Rolling Stone—is eclectic. “Nothing is an afterthought,” she says. “It has to be authentic and real.” The same could be said of the vintage-inspired, trendy-yet-classic looks she singled out during a marathon trendspotting session in her hip ’hood.

 

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