By  on November 11, 2013

LONDON — Five years in the making, Louis Vuitton’s latest “retail playground” — a 10,000-square-foot, three-story shop-in-shop known as the Townhouse that features a revolving glass elevator inside a double helix, and an interactive “digital atelier” — has opened at Selfridges.

For the first time at Selfridges, Louis Vuitton has united all of its collections under one roof, including the collections by men’s style director Kim Jones, which had not been carried at the London department store until now. The new Vuitton store has its own entrance, next door to the main Selfridges one on Oxford Street.

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