ATLANTA — The Wacoal Science Corporation (WSSC) has named exclusive retailers in Mexico and the U.K. to offer its CW-X Conditional Wear brand in those countries for the first time. CW-X is already sold in the U.S., Canada, Australia, New Zealand and Japan, and distribution to other countries is planned for the near future.
WSSC, which is a wholly owned subsidiary of Wacoal Corp., will launch CW-X in Snow and Rock Sports Ltd, which has 15 stores, as well as an Internet and catalog businesses. The agreement is for a one-year exclusive retail launch and distribution of the brand during which time CW-X also plans to appoint a U.K. distributor to cover all running, outdoor and ski specialty channels.
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