By  on October 17, 2003

NEW YORK — Forget about fancy store designs or personal assistance. Selling beauty products can be easy as 1-2-3 even with a warehouse-gray facade and peg hook merchandising, as long as the retail banner reads Wal-Mart.

Like everything else it touches, Wal-Mart’s impact on mass beauty has been in caricature-like proportions. According to sources, 7 percent of the retailer’s $245 billion business is derived from beauty categories. Sounds reasonable enough until you do the math. That means Wal-Mart’s blue-smocked clerks ring up an unmatched $17.5 billion worth of cosmetics, fragrance, bath and body, and hair and skin care products annually.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus