NEW YORK — When it comes to fashion, walmart.com always has been ahead of its big sister, Wal-Mart Stores.
For last year's holiday season, walmart.com featured leather coats for $105.88 and cashmere blend coats for $99.66. Now it's testing z.b.d. designs, a collection that hits on all the current trends, from sailor-stripe sweaters to trapeze jackets.
Wal-Mart stores, meanwhile, have had some difficulty with apparel, delving too far into some trends too fast. Metro 7's distribution, as of September, was reduced from 1,500 doors to its original 500 doors. The line is said to be doing well in its intended distribution. While Wal-Mart has said it would put more of a focus on basics going forward, its recently announced exclusive deal with Iconix to carry the Ocean Pacific and Op brands is seen as an opening salvo to teens and young adults. Op is often credited with spawning the surf and beach culture.
Walmart.com always has featured higher-priced apparel and accessories than Wal-Mart stores. Jewelry pushes the price envelope even further on walmart.com. The site has sold 2-carat diamond and 18-karat white gold rings for $8,000, and Journey necklaces with a total diamond weight of 2 carats set in 14-karat white gold for $4,500. Walmart.com has said its customers have higher incomes than shoppers in Wal-Mart stores.
The 24-piece z.b.d. collection is predominantly white, black and slate blue. The styles are simple — slim-cut pants, four-pocket jackets, square-neck dresses — with attention to details such as pleating and waist interest. There are also plenty of options for this season's focal point: the sleeve, with a puff-sleeve button-down blouse for $16.88 and a gigot-sleeve mock-neck T-shirt for $16.88.
Bestsellers include a tweed swing jacket for $29.99; a square-neck silver-and-black satin leopard-print dress, $24.88, and double-knit slim-cut pants, $22.88.
"At this time, we're testing this offering only online at walmart.com," said a spokeswoman for the Web site. "We often pilot merchandise in this manner across a variety of categories on our site. We'll continue to evaluate this line of merchandise and gauge customer feedback over the coming months."
Wal-Mart's online business has been estimated at between $1 billion and $2 billion. The Web site was set up in 2000 as a stand-alone company and is based in Brisbane, Calif., far from Wal-Mart Stores' headquarters in Bentonville, Ark.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye