By  on September 1, 2009

Wal-Mart Stores Inc. has launched Wal-Mart Marketplace to bring a million new products to and enable a select group of retailers to offer additional products on the site. The goal is to give customers access to expanded assortments in categories such as apparel and accessories, home, baby, toys, sporting goods and sports memorabilia.

Wal-Mart has selected three retailers for the launch of Marketplace., which consists of hundreds of specialty stores, from Diaper Bag Boutique to MacLaren Strollers at CSN and Every Room Divider to Shoes Got Soul. The latter offers brands such as Aerosole, Nina, Etienne Aigner and Franco Sarto. The remaining two retailers are, which sells Michael Michael Kors Fulton shoulder bags for $348, Kate Spade Bloomington Liannes, $179.99, and Cole Haan’s Village bucket tote, $348, and Pro Team, a subsidiary of Dreams Inc., which manufactures licensed sports apparel and collectibles.

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