By  on December 16, 2004

BOSTON — Wal-Mart has fired three company officers, including the senior executive responsible for its 3,000 U.S. stores, for violating “well-known company rules,” spokeswoman Mona Williams said.

Williams declined to reveal the names of the officials, or specify the infractions. But the Benton County Record in Wal-Mart’s Bentonville, Ark., hometown, citing unnamed sources, reported that James H. Haworth, executive vice president, operations, Wal-Mart Stores division, was among those dismissed.

Wal-Mart, the world’s biggest retailer, defines “officer” as positions of vice president and above. It has 200 such employees in a workforce of more than 1.6 million. Most of the fired employees worked at Wal-Mart’s headquarters in Bentonville. The firm also fired four nonofficer employees, Williams confirmed.

The decision, less than two weeks before Christmas, comes during a rocky holiday selling season for Wal-Mart, which has struggled with pricing and lackluster merchandise. Disappointing Black Friday sales caused the firm to lower its December same-store sales projections to a 1 to 3 percent gain from 2 to 4 percent, embark on a new ad campaign and slash prices on key items.

A.G. Edwards retail analyst Bob Buchanan said in a research note that the terminations were “of concern to us inasmuch as we view Jim Haworth as a high-caliber executive.”

The pre-holiday timing “couldn’t be worse,” Buchanan said in an interview. “They are really struggling this holiday. The merchandise is dull, including home fitness and apparel. They’ve also got some problems at the front of the store. They need to be checking people out faster.”

Although Williams would not confirm Haworth’s departure, his biography was removed from the senior officer profile section of Wal-Mart’s Web site on Wednesday. Haworth could not be reached for comment.

The firings had little impact on the stock, which dropped 0.67 percent to close at $53.01 per share in New York Stock Exchange trading.

“Once the infractions came to light we dealt with it quickly,’’ Williams said. “This is not a common action.’’

Williams said no time line had been established for replacing those who had been dismissed, but cited “depth” in the executive ranks.

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