By  on June 7, 2012

CHICAGO — is tapping into new customer segments — the unbanked and the untrusting — via Pay With Cash, a new online payment option.

The payment method, which allows shoppers to order items online without a credit card, was launched 60 days ago, Joel Anderson, president and chief executive of U.S., said Wednesday during his presentation at the Internet Retailer conference (IRCE) here. Nearly 30 percent of shoppers using the feature have never shopped before, he added, and “Pay With Cash” orders now represent 2 percent of all orders.

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