Will the young urban customer shop at a mass market retailer? That is a question Wal-Mart Stores Inc. will soon be able to answer.
Last week, the Bentonville, Ark.-based retailer quietly began flowing a new men’s apparel line from hip-hop entrepreneur Russell Simmons to a small number of its U.S. doors. The line, American Classics, has a preppy sensibility similar to Simmons’ higher-priced Argyle Culture collection for Macy’s that launched at the end of 2007. The Wal-Mart line is being sold in approximately 350 stores as well as on walmart.com, according to a report in BusinessWeek. Simmons’ name is on the label and his picture will be displayed on the sales floors near the merchandise. There are two hangtags on each garment. One sports an American Classics logo and the second a quote from Simmons with his signature.
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