By  on August 30, 2011

Wal-Mart is experimenting with Hard Candy to see if the makeup line has the brand equity to broaden into junior categories.

According to sources, Wal-Mart, which is licensed to sell the Hard Candy makeup line exclusively, has already asked some vendors to develop Hard Candy products to test in the stores in a variety of categories, and may have some other private label strategies brewing to further bolster its junior department. But they cautioned that the Hard Candy strategy is preliminary, products in the pipeline are “prototypes,” and that there’s nothing final at this time.

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