By  on September 4, 2009

Wal-Mart Stores Inc. is out to grab a bigger piece of the e-commerce pie.

Wal-Mart Marketplace, the retail giant’s latest salvo in the online shopping wars, is expanding walmart.com’s assortment and broadening its range of prices. The program is bringing select retailers to walmart.com, where they will sell products seamlessly integrated into the Web site. Consumers’ only hint the item isn’t supplied by walmart.com is a discreet box on the product page that says “Sold by Wal-Mart Marketplace” and the name of the retailer in small type. Walmart.com is handling orders and the retailers are responsible for fulfillment, shipping, customer service and returns. Walmart.com declined to discuss the terms of the partnerships.

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