BOSTON — Wal-Mart Stores Inc. is hoping music and entertainment exclusives will bring a new groove to its stores.
The Bentonville, Ark., retailer said Tuesday it has inked a deal with BET, the television network aimed at African-Americans, to bring BET-branded content exclusively to its shelves.
The move follows Wal-Mart's Aug. 18 announcement that it had signed a multiyear deal with singer Garth Brooks. The $285 billion retailer, the largest seller of music in the U.S., will have a Destiny's Child exclusive at holiday.
"Anytime we can offer customers items that they can get in our one-stop shopping environment that they're not able to get anywhere else…it's a plus," said Wal-Mart spokeswoman Karen Burk.
She said wide variety and value, rather than exclusives, will continue to be the retailer's core strategy.
A Kanye West documentary DVD packaged with his new album, "Late Registration," is the first in a string of music, movies and programming packaged under the new brand, BET Official, for Wal-Mart and Sam's Club.
After a disappointing start to the year and strong competition from rival Target Stores, Wal-Mart has been overhauling its merchandise in several key areas, including apparel, accessories, home and electronics. Although the last two months have seen improved comp-store sales gains, Wal-Mart remains cautious because of escalating gasoline prices.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)