By  on October 20, 2011

Let’s face it: social networking has become too big for big business to ignore.

“We are living in this world of data and the data is increasing at an exponential rate,” said Anand Rajaraman, senior vice president, Wal-Mart global e-commerce and head of @WalmartLabs. Rajaraman co-founded Kosmix, which Wal-Mart Stores Inc. acquired in April.

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